How Digital Yalo and B&G Foods Efficiently Completed 40+ Site Migrations in 4 Months
B&G Foods, Inc. manufactures, sells and distributes a diverse portfolio of shelf-stable and frozen food and household products across the United States, Canada and Puerto Rico. It sells and distributes its products directly and via a network of independent brokers and distributors to supermarket chains, food service outlets, mass merchants, warehouse clubs, non-food outlets and specialty distributors. Green Giant, Cream of Wheat, Dash, Ortega, Tone’s Spices, and Clabber Girl are just some of the well-known brands that the company manufactures.
With an expanding catalog of brands and the growing need to streamline their associated websites, the B&G team approached WordPress experts at Digital Yalo for help.
Facing several challenges, including the urgent need to relaunch the B&G site within a four-month deadline, Digital Yalo was able to standardize disparate brand sites on a single enterprise WordPress platform, completing dozens of migrations and re-launching the new site within the allotted time frame.
Check out this webinar to hear from the experts behind the build as they unpack the successes of B&G Foods’ expansive site migration with the help of experts from Digital Yalo.
- Host: Wes Chalk, WP Engine Partner Account Manager
- Chris Colla, Vice President of Information Technology and CIO, B&G Foods
- Arnold Huffman, Founder and CEO, Digital Yalo
Presenters touch on a range of topics, including how they were able to migrate more than 40 websites within a 20-week timeframe, how WP Engine’s platform increased efficiency for both agency and client stakeholders, and key lessons that were gleaned from this ultra-fast, enterprise-grade site migration.