Back Pocket Media guided Frederick National Laboratory through a six-month discovery and design effort to unify a complex identity spanning government, private contracts, and high-stakes biomedical research. Engaging 22 stakeholder groups—from leadership to scientists—we defined brand positioning, information architecture, UX/UI design, content mapping, taxonomy, and WCAG AA accessibility. We developed a detailed style guide, pattern library, and technical handoff documentation before collaborating with a Drupal dev team. Four months later, the new site launched, delivering a visually stunning, user-friendly, accessible platform that highlights the science and supports future branding across digital and print.

The client applauded the result:

“The website… is not just visually stunning, but it also functions seamlessly, providing an exceptional user experience.”

This project exemplifies BPM’s ability to distill complexity, create consensus, and build compelling digital experiences that clarify mission and engage diverse audiences.

Website: https://frederick.cancer.gov

Full case study: https://backpocketmedia.com/websitedesign/frederick-national-laboratory/

Back Pocket Media partnered with InterAction to modernize their website by redesigning the UX/UI and rebuilding on WordPress for scalable, easy management. Our team began with stakeholder interviews, user journey mapping, and content audits. We overhauled the information architecture and wireframes to improve navigation and readability, then crafted a polished visual design aligned with InterAction's brand guidelines.

We focused on performance and accessibility, ensuring fast load times and WCAG compliance. The rebuild on WordPress empowers InterAction’s internal team to update content easily and manage future growth without developer support.

Outcomes:

- Streamlined IA & intuitive navigation tailored to diverse user roles

- Enhanced visual design that strengthens brand consistency

- WordPress-powered backend reducing ongoing maintenance and overhead

- Improved accessibility and performance for better user experience

This project showcases BPM’s ability to transform legacy sites into modern, user-centered platforms—combining stakeholder alignment, UX strategy, and technical execution.

Website: https://interaction.org

Full case study: https://backpocketmedia.com/websitedesign/interaction-website/

The Pediatric Environmental Health Specialty Units (PEHSU)—a national network funded by CDC, ATSDR & EPA—sought to unify 10 regional hubs under one accessible, engaging online presence. Back Pocket Media executed the full UX/UI redesign and rebuild on WordPress, aimed at better serving two core audiences: health professionals and families. The strategy featured stakeholder interviews, content audits, content mapping (English/Spanish) across thousands of resources, updated information architecture, user journey enhancements, and WCAG-AA accessibility compliance. The recently launched site is:

- A resource-rich multi-language site with searchable libraries for environmental health topics (lead, mold, wildfires, heavy metals, childhood cancer)

- Includes a dynamic events calendar showcasing webinars and training for health care professionals

- Integrates press citations, media, and science publications, and aligned branding across national and regional units

- A scalable, WordPress-based CMS enabling region-specific content updates without dev support

We a dispersed institutional presence into a cohesive, easy-to-use digital platform—empowering PEHSU staff and strengthening community engagement.

Website: https://pehsu.net

Back Pocket Media redesigned and rebuilt Brown Mamas—a grassroots, Black-women-led social enterprise—on WordPress to support its multifaceted mission: community-building, content sharing, event management, sponsorships, and e‑commerce. Facing a complex audience mix—from mothers in need to national brands and Fortune 500 partners—the project began with a full discovery phase: cataloging programs, events, podcasts, healing circles, courses, merch, and a separate annual event site. We overhauled the brand hierarchy, taxonomy, and information architecture to create a scalable backbone that supports growth and new initiatives.

The result is a dynamic, self-sustaining digital home where Brown Mamas can publish resources, promote events, manage sponsorships, share stories, and sell products—all through a sophisticated, user-friendly WordPress backend that staff can manage independently. Notable features include a powerful e-commerce system, event integration, SEO optimization, and a site architecture designed for complexity and evolution.

Client feedback: “I am very happy with all that we were able to achieve. And in nine months? Truly impressive.”

Website: https://brownmamas.com

Case info: https://backpocketmedia.com/websitede