
Web Design for Insurance Case Study: MEDPLI
MEDPLI, an independent medical malpractice insurance broker, wanted to improve its website's user experience and make it easy for potential clients to get a fast quote for insurance.
MEDPLI first contacted Digital Dynamo in mid-2020 to develop and implement a SEO strategy tailored towards the insurance industry. The original campaign drove so much traffic to the site that the next natural investment was clear – a full website redesign to better fit the growing business’s goals and launch the visitor experience to the next level.
Prior to Digital Dynamo’s work, the MEDPLI website had:
Conversions: undocumented
Ranked keywords: 266
Average organic users each month: 177
Target terms on the 1st SERP: 16
Featured Snippets: None
Reviews in SERP: None
After working with Digital Dynamo, the MEDPLI website has:
Conversions: Grew by 2,767% and continues to grow
Ranked keywords: 377.444% increase
Organic Traffic: 1714.69% increase
Target terms on the 1st SERP: 246
Featured Snippets: 14
Reviews in SERP: 168
This project produced fantastic gains for MEDPLI and resulted in a robust partnership with Digital Dynamo that continues today.