
Architectural Door and Millwork
For ADAM Architectural Door & Millwork, Grit Blueprint engineered a strategic brand redefinition and immersive digital experience. We conceived a versatile logo system infused with an earthy palette of rich brown, sandstone, and evergreen—anchored by the refined interplay of Libre Bodoni and Montserrat—to honor ADAM’s storied heritage. Our overhaul of their legacy website delivered a lightning-fast, mobile-first platform, complete with intuitive user flows, robust on-page SEO enhancements, and the bespoke ADAM Q quoting tool that seamlessly unifies lead generation and sales efficiency. Extending the brand into the physical realm, we crafted a comprehensive suite of marketing collateral—from elegant flyers and a richly detailed product catalog to precision-engineered spec sheets for molded flat panels and the New Hudson Series, alongside magazine ads, return labels, business cards, and a signature email template—ensuring every touchpoint reflects ADAM’s commitment to craftsmanship and quality.