AirBoss, a growing, publicly traded, international manufacturing firm needed to re-invent its digital identity to reflect its strong stance in the market and properly represent its future to investors, customers, and employees alike.

With growth on the horizon and multiple autonomous, symbiotic divisions, it was time to strategically plan for topical authority, brand recognition, and brand power.

We built three independent, yet fully interconnected websites. All three work together to build one complete organizational story, while simultaneously communicating their unique service offerings and value to their respective customer base.

Once all of the sites were designed, built, and optimized, we began a concerted content marketing effort, crafting and publishing branded content every month in order to organically grow brand recognition, search relevance, employee pride, topical authority and overall reach.

Nock On Nation Experience

As a part of the new experience, we designed and developed a true hub for the Nock On Nation. From shopping for custom gear to learning how to shoot, tune your bow, and even hunt from one of the world’s best coaches in the School of Nock.

Raise the Bar

A slick, beautiful, easy-to-use eCommerce store that works as good as it looks for the customers as well as the employees! Browse around, you will find tons of high-end features all designed to make learning and shopping more fun for the Nation and order fulfillment easier for the team!

Right On Target.

Through design, we were able to make countless hours of content easy to navigate, fun, and compelling to use. Nock On Nation members can easily find exactly what they are looking for and then let themselves get lost in the content, making the most of what Nock On delivers.

Nock On is growing every day and we’re proud to play a role in their mission to bring free, high-level archery coaching to all who want to learn. It’s worth a look for sure with new content added daily, awesome high-end custom archery products, and every visit to the site is guaranteed to make you hungry!

Technology that’s truly out of this world

CPS Technologies, a growing, publicly traded, international manufacturing firm approached us to re-invent their digital identity. They needed an outward-facing brand that would resemble the high-tech, fast-moving, innovative culture, and high-end engineering they bring to all of their custom solutions. This new brand was brought to life alongside the team at CPS and properly represents its unique stance in the market, making it clear to future investors, customers, and employees who CPS is, what they are about, and the cool stuff happening within their walls.

With growth on the horizon (and products in space), we helped strategically reposition CPS to rise to the top of their industry in topical authority, thought leadership, brand recognition, and brand power.

Doing Good for the Greater Good

Complex Yet Simple

As a large health center with a huge amount of services, content, providers, jobs, and more, the first issue we had to tackle was, how can we communicate A LOT by utilizing A LITTLE? The number one mission is still to get patients the information they need right away. To that end, we designed a special menu system that puts the most common patient tasks front and center in button form allowing users to get the information they need quickly and painlessly.

Making A Difference

Through design, we were able to make myriad services, providers, and locations intuitive to navigate, easy to manage, actionable, and compelling to use. Patients can easily find exactly what they are looking for and take action to empower their health as well as the health of their families and community members.

Lynn Community Health Center truly is making a difference and we are very proud to play a small role in communicating their mission, and services and making great healthcare just a little more accessible.