
AirBoss of America Website(s)
AirBoss, a growing, publicly traded, international manufacturing firm needed to re-invent its digital identity to reflect its strong stance in the market and properly represent its future to investors, customers, and employees alike.
With growth on the horizon and multiple autonomous, symbiotic divisions, it was time to strategically plan for topical authority, brand recognition, and brand power.
We built three independent, yet fully interconnected websites. All three work together to build one complete organizational story, while simultaneously communicating their unique service offerings and value to their respective customer base.
Once all of the sites were designed, built, and optimized, we began a concerted content marketing effort, crafting and publishing branded content every month in order to organically grow brand recognition, search relevance, employee pride, topical authority and overall reach.