Shine®️ is a home services franchise business, with 40 franchisees and 50 (and counting) locations operating in 14 states across the country. Our team began working with CEO Chris Fisher, VP of Operations John Blair, and the rest of the Shine team back in March 2022.

With over two decades of experience, all Shine locations offer professional window cleaning, pressure washing, gutter cleaning services, holiday and Christmas light installations. Additionally, they recently added landscape lighting installation for their franchisees.

While the company already had a great story, brand, and message, they needed help translating it into actionable results.

Based on their business model, a paid advertising campaign seemed like the most pressing action item to undertake. However, we first needed to tackle two objectives; creating new Google Ads accounts, and drafting unique, SEO-optimized landing pages for each location.

Read more: https://www.red66marketing.com/case-studies/shine-google-ads-case-study/

For over 100 years, Roscoe Company has served Chicagoland with high-quality uniform rental and facility services without compromising intelligent, attentive customer service.

As a fourth generation, locally owned and operated service provider, Roscoe prides itself on its tenure of employees, implementation of cutting edge technology, and involvement in their Chicago community (which makes sense, considering their company motto is to “take pride” alongside their lion logo).

We first began working with Julia Buik and her father, CEO Jim Buik, in October 2021. One of their main concerns was that while Roscoe held strong brand recognition within their industry, it was lacking with prospective customers.

The marketing firm they worked with previously did exactly what Roscoe asked them to do, but failed to provide any fresh insight or recommendations into what they needed to do—which was to give their website a facelift in terms of design, functionality, and updated content.

Read more: https://www.red66marketing.com/case-studies/website-redesign-roscoe-case-study/

Started in 2021, Lemon Fresh Bins was the answer to a problem in the Greater Austin, TX area. Several HOAs require homeowners to keep their garbage cans in their garages. As you can imagine, this leads to many stinky garages, leaving residents fed-up (and grossed out).

While Lemon Fresh Bins isn’t the only garbage can cleaning service in the Austin area, their fun, brightly colored brand, use of lemon-scented eco-friendly odor neutralizer, and owner Lee DeJonge’s experience as a franchisee sets them apart. RED66 Marketing president, Rebecca Dutcher, knew Lee from his time at Shine Window Cleaning—another one of our clients.

Read more: https://www.red66marketing.com/case-studies/lemon-fresh-bins-local-seo/

14 years ago, the first Greencastle Music Fest was held in the small community of Greencastle, IN. The festival was (and continues to be) organized by Gail Smith, a Greencastle native who also owns local favorite eatery, Almost Home Restaurant.

In 2017, our team at RED66 began working with Gail on both Greencastle Music Fest and Almost Home. During this time, the festival was just a one-day music event with about 1,500 attendees. Through perseverance over the years, and of course, COVID, Greencastle Music Fest is now a two-day event drawing over 3,000+ visitors to the area—more than doubling in just a few years.

The perseverance paid off—in March of 2023, Gail was awarded the Indiana Tourism Award for Best Event or Festival for Marketing Budgets Under $300,000. The road to get there, however, required lots of marketing creativity and the willingness to try new things; even if they’re scary.

Read more: https://www.red66marketing.com/case-studies/greencastle-music-fest-event-marketing/