Cambridge Mobile Telematics’ (CMT) mission is to make the world’s roads and drivers safer. Since its first product launch in 2012 that pioneered mobile usage-based insurance, CMT has become the world’s leading telematics and analytics provider for insurers, ride shares, and fleets. Tank was tasked with updating CMT’s web experience to showcase CMT as the innovative leader in the telematics industry. Through a design solution that focused on a heavy usage of custom imagery, motion graphics, and video, Tank created a visually impactful experience that positioned CMT as world class – both in terms of their brand and their technology. As part of this project work, Tank also created a new visual identity for the brand that could be used for the website as well as across other marketing channels.

When Pixel Media, Docmation and GearsCRM joined forces to become one single all-encompassing Salesforce integrator, they enlisted Tank to develop their name and brand. This new identity would evoke their combination of strengths and their broadened value prop, as well as their internal culture of unity and collaboration.

With their sole focus on kidney diseases, Goldfinch Bio aspire to be the world’s leading precision medicine kidney company. Patients often have limited therapeutic options that target the underlying cause of disease. Their solution to address this growing need is applying precision medicine to pioneer the discovery, development and commercialization of kidney disease treatments. Tank created a brand identity that emphasized the warmth and humanity behind the company’s mission, with design and messaging that put the patient at the center and hope at the forefront.