
Cambridge Mobile Telematics
Cambridge Mobile Telematics’ (CMT) mission is to make the world’s roads and drivers safer. Since its first product launch in 2012 that pioneered mobile usage-based insurance, CMT has become the world’s leading telematics and analytics provider for insurers, ride shares, and fleets. Tank was tasked with updating CMT’s web experience to showcase CMT as the innovative leader in the telematics industry. Through a design solution that focused on a heavy usage of custom imagery, motion graphics, and video, Tank created a visually impactful experience that positioned CMT as world class – both in terms of their brand and their technology. As part of this project work, Tank also created a new visual identity for the brand that could be used for the website as well as across other marketing channels.