Mindbeat
Mindbeat helps upskill leaders, retain talent, manage transitions and improve mental health and wellbeing. As a startup Mindbeat worked with Bozboz from the ground up. Beginning with Brand Strategy, Bozboz conducted market intelligence research followed by persona development, brand positioning and tone of voice design. Subsequently, Bozboz went on to develop the new identify and brand book, which informed the creative approach for the website.
Following a technical discovery, the web team set about building a WordPress website designed to incorporate the main business objectives, namely converting inbound leads into demo requests. The new website offers beautifully crafted pages that work seamlessly on Mobile, Tablet and Desktop devices. Subtle animation and a clean design style ensures that site has contemporary feel inline with the targeted personas.
In this instance Bozboz and Mindbeat elected to use Elementor as the main editing tool, partly due to the client's familiarity and partly due to its flexibility in design and layout.
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