The Challenge

The Hunley Group is an established Salesforce consulting firm with 10+ years building custom software solutions. Their clients include some of the world’s largest construction, building products manufacturers, and architecture firms. The Hunley Group specializes in custom integrations and enhancements to Salesforce Platform and Salesforce Communities. Their team includes 45+ administrators, designers, and engineers focused on specing, designing, and building ideal workflow management tools. The company needed a new website and brand identity to communicate this value proposition and appeal to an increasingly diverse customer base.

The Outcome

The updated Hunley Group brand is clean, bold, and bright. The colors are strong and commanding and marry well with Salesforce blue. We use colorful imagery, bold headlines, and modern iconography throughout the website and materials to communicate the firms' unique offerings. The website is built in WordPress, which offers a perfect mix of features for this marketing website and companion blog. With just a handful of pages and targeted content, the website has grown from a passive marketing vehicle to a useful lead generation tool.

The Challenge

Opioids, methamphetamines, alcohol - addiction to these substances represent a growing health crisis that destroys our communities. It impacts people in all walks of life, from all backgrounds. Addiction is tough to treat, and for people who come from poor, disadvantaged, and marginalized groups, it's even worse. El Centro de Libertad offers award-winning addiction recovery services in Redwood City, CA. Their program was established in 1994 to address the needs of the Hispanic community. Today, this community is increasingly hard to engage. El Centro needed a new brand and website to appeal to donors, government agencies, and the Hispanic community they serve.

The Outcome

"Recovery, one heart, many minds;" the updated El Centro brand and website brings together the center’s rich history with inspiration from people who have benefited from their services. The site is fully responsive, bi-lingual, modern, and clean. The site is built in WordPress for easy management. Clients can schedule appointments, post payments, and check-in with counselors. Donors can schedule contributions and learn about the impact of their donations over time. Overall the site is more accessible and easier to use and manage.

The Challenge

About 74 percent of young girls express interest in STEM fields. However, women represent just 28 percent of computer science graduates, and 11 percent of executive leaders in Silicon Valley, and that number is in decline. In 2015, the founders of Jobs Nirvana, a technology workforce development platform, decided to take a look at the problem. Their international community of young, engineers and design professionals seemed like a good place to start. In examining their user data, Jobs Nirvana discovered that women were among their most active and dedicated users, though the population too was small. How could they help?

The Solution

We moved the Personality Assessment utility front and center, up to the start of the registration process. Not only would this allow us to narrow down career options early, it would let us do it in a personalized way. After completing the Personality Assessment users are presented with valuable personality insights and suitable Career Roles to choose from. Once the user selects Career Roles of interest, Geek Girl Careers opens up a plethora of opportunities in that field.

The Challenge

About 74 percent of young girls express interest in STEM fields. However, women represent just 28 percent of computer science graduates, and 11 percent of executive leaders in Silicon Valley, and that number is in decline. In 2015, the founders of Jobs Nirvana, a technology workforce development platform, decided to take a look at the problem. Their international community of young, engineers and design professionals seemed like a good place to start. In examining their user data, Jobs Nirvana discovered that women were among their most active and dedicated users, though the population too was small. How could they help?

The Solution

We moved the Personality Assessment utility front and center, up to the start of the registration process. Not only would this allow us to narrow down career options early, it would let us do it in a personalized way. After completing the Personality Assessment users are presented with valuable personality insights and suitable Career Roles to choose from. Once the user selects Career Roles of interest, Geek Girl Careers opens up a plethora of opportunities in that field.