At WP Engine, we believe great digital experiences start with great creators. That’s why WP Engine was proud to take on the role of presenting sponsor at Color Code.

On May 3, this bold new event brought together digital creatives across design, development, and marketing disciplines for a fresh take on collaborative learning and inspiration.

Rooted in community and shaped by a passion for creativity and innovation, Color Code aims to build more than just a conference. Organizers hope to start a movement toward a more harmonious, people-focused future for digital creatives, and we’re thrilled to be a part of it! 

Read on to learn more about Color Code and how WP Engine connected with attendees while we were there.

WP Engine was the presenting sponsor of Color Code 2025!

What is Color Code? 

Color Code was founded by Ben Dunkle, Ron Brennan, and Tim Bouchard: three longtime local organizers who envisioned a more inclusive and forward-thinking conference experience.

After years of success hosting local events, the trio launched Color Code as an independent, self-funded conference. Their mission? To create marquee gatherings that uplift and empower creatives across platforms with real-world value and thoughtful, future-ready content.

Color Code was created with a unique operational model that reinvests in the community by funding future events, speaker stipends, and expansion into new cities. This resulted in a conference experience that’s high in energy, low on pretense, and deeply committed to the people who power the open web.

WP Engine’s booth at Color Code

WP Engine at Color Code

WP Engine was on-site at Color Code 2025, engaging with attendees, handing out exclusive swag, and sparking meaningful conversations about the future of online creativity and innovation.

Our team enjoyed connecting with creatives, developers, and digital thinkers and discussing how WP Engine can support their work on WordPress, whether it’s designing bold user experiences or optimizing performance behind the scenes.

Natalie Munger (left) and Rebecca Wood-Spagnoli (right) represented WP Engine at the conference
Natalie Munger (left) and Rebecca Wood-Spagnoli (right) represented WP Engine at Color Code, delivering a compelling presentation on design principles

Schedule of events

The conference offered three specialized talk tracks. The Digital track focused on content just for UI design and development professionals; the Creative track shared content related to design and marketing; and the Flex track offered a mix of both, with content relevant to design, development, and marketing disciplines.

No matter which track you chose, the day ended with a session led by two of WP Engine’s own! Natalie Munger and Rebecca Wood-Spagnoli explored Nielsen’s Top 10 Heuristics and how Heuristic Evaluations help refine designs by focusing on fundamentals and efficiency.

Thanks for joining us in Buffalo!

Whether you’re a seasoned speaker, a first-time attendee, or someone just curious about what’s next for creative digital work, Color Code was the place to be.

Thanks to the organizers for putting together this energizing experience, as well as all the attendees who stopped by our booth to grab some swag and talk about how WP Engine can help build bolder, faster, and more secure web experiences.

Visit the Color Code website to learn more about the conference and learn how to get involved with future events!