WP Engine’s Digital Breakthrough Summit is just a week away, and if you haven’t registered yet, there is no time like the present.

The annual event brings together tech visionaries, agency trailblazers, and brand pioneers for two days of keynote speeches, panel discussions, and break-out sessions all geared towards helping you find your next digital breakthrough. For the past three years, the summit has served as an excellent source of knowledge, collaboration, and networking for attendees. Previous speakers include best selling author, Eric Qualman, R/GA Chief Technology Officer, Steven Moy, and San Antonio Spurs Assistant Coach, Becky Hammon, among many others.

This year’s summit will focus on breaking down the latest trends in digital marketing, web development, and new technologies like AI and predictive personalization. Session topics range from ways you can use WordPress to go to market faster, all the way to conversations about personal breakthroughs, including a keynote speech from NFL Hall of Fame Running Back, Emmitt Smith.

As a continuation of this blog post, which offers additional information about this year’s summit agenda, we’ve highlighted more speakers and sessions to look out for below.

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Emmit Smith on Achieving your Personal Breakthrough

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Emmit Smith, Pro Football Hall of Famer and 3X Super Bowl Champion

Whether you’re a football star or a digital innovator, breakthrough moments are key to your success. Eight-time Pro Bowler, Emmit Smith is ubiquitous in NFL record books, the owner of the most rushing yards, rushing touchdowns, and 100+ yard rushing performances in history. In this session, Smith will share the breakthrough moments that propelled someone who was called “too small and slow for the pro game” to become a three-time Super Bowl Champion, the NFL’s all-time leading rusher, and ultimately enshrined in the Pro Football Hall of Fame.

Create Content? Here’s to your Digital Success: Performance Tools, Analytics, and Mobile First Strategy

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Jonathan Chen, Senior Mobile Solutions Consultant at Google

Website creators increase engagement and conversions by building exceptional digital experiences for site visitors. How can we make those experiences better on WordPress?

Senior Mobile Solutions consultant at Google, Jonathan Chen, will discuss how publishers and business owners can drive audience and revenue growth with Google’s Site Kit, and how Accelerated Mobile Pages (AMP) and progressive web technology help content creators meet users’ ever-increasing expectations—all with an eye toward WordPress sites.

Four Principles for Creating Personalized Experiences for Consumers at Scale

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Heather Hildebrand, Digital Strategist at Accenture Interactive

With retail giants providing near unlimited selection, vast inventory, low cost, and efficient purchase and delivery options, it’s challenging to see how other businesses can compete. Today, retailers and brands of all types have to not only survive but thrive in order to keep up with their mega competitors.

Accenture Interactive Digital Strategist, Heather Hildebrand, is heading the revolution in personalized digital experience and assisting retailers and other online brands to differentiate themselves from the competition and create lasting relationships with their customers. Hear her speak about the four pillars that can achieve this: Persistent Dialog, Purposeful Curation, Contextual Visualization, and Expert Advice.

Forget the CMS. Building an End-to-End DXP

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Karim Marucchi, CEO at Crowd Favorite

The world of the web has changed. Websites are no longer based on a single database, but are now fully-integrated digital experiences built on many moving parts and applications. Digital Experience Platforms (DXPs) act as centers of gravity in a complex, extensive and interconnected technology landscape.

Hear Crowd Favorite CEO, Karim Marucci, speak about specific case studies that demonstrate how you can build WordPress digital experiences that rival the best Adobe and Sitecore can provide, all at a more compelling total cost of ownership (TCO).

Unlocking Team potential with Business Chemistry


Jessica Tankersley, Global Lead for Business Chemistry at Deloitte

Ever wonder what it is that makes two people click or clash? Or why some groups excel while others fumble? Or how you, as a leader, can make or break team potential? Understanding employees’ unique work behaviors and the impact they have on interpersonal relationships can break through difficult team dynamics and awaken dormant potential.

The leader of Global Operations for Business Chemistry at Deloitte, Jessica Tankersley,  specializes in optimizing team dynamics. She’ll discuss how to create a work environment where all types of people can thrive, despite conflicting perspectives and needs. In this interactive session, you’ll learn how to activate diversity on your team and create great business chemistry.


Summit is just around the corner. Don’t miss out on this opportunity to find your breakthrough. Register now!