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WP Engine is powered by individuals who bring unique perspectives and dedication to their teams every day, and each team member plays a vital role.
Our Meet the Experts series puts the spotlight on some of the people who keep the engine running behind the scenes. In this edition, we’re excited to introduce Campaign Manager Brandi Baggerman, who reflects on her nine-year journey, moving across the country, and the power of a supportive team.
Say hello to Brandi!
Brandi is a Campaign Manager on our Marketing Campaign Operations team. After spending five years on WP Engine’s Support team, she transitioned into marketing, where she helps teams execute impactful email campaigns.
“My career at WP Engine has evolved from supporting customer experience issues to influencing the processes that shape them,” Brandi says. “I bring a fresh perspective, applying my experience from the Support side to anticipate potential customer challenges and improve our communications.”
Outside of work, Brandi is a proud mom and an adventurer who loves embracing new experiences. In fact, she and her family decided to move across the country from Texas to Ohio, where they bought their dream home.
“Texas was wonderful, but the heat was oppressive,” Brandi jokes. “Now we get to enjoy every season, explore new communities, and spend weekends discovering our city. The parks offer free classes to learn about our wildlife and natural resources, and we’ve done some hikes with my son’s Cub Scout pack. We recently learned about maple sugaring and how local syrup is made.”
Living less than a mile from Lake Erie, Brandi recharges by hitting the beach and attending local festivals with her family. She is also an avid road-tripper, a passionate plant parent, and a newfound fan of the Cleveland Guardians.
Brandi’s career journey
Brandi’s career path started when she took a receptionist job at a tech company in San Antonio before she found her way to WP Engine nine years ago.
Though she describes herself as naturally shy and introverted, Brandi hasn’t let that stop her from stepping out of her comfort zone. Her transition from Support to Marketing was sparked by a manager who challenged her to apply for an opening, even though the competition was stiff.
“I wanted to find a way to apply my more creative side, so I thought this would be my opportunity to put myself out there, step out of my comfort zone, and showcase my abilities,” she recalls. “When I interviewed for the role, I approached it with as much gusto and enthusiasm as I could, and I ended up getting an offer.”
Since making the leap, Brandi has built her confidence and achieved major milestones, using her skills to revamp reports and manage sensitive email messaging. Her work directly impacts both internal teams that need to communicate a message and the customers who receive them, so success in her role is a unique balancing act.
“There are times when a campaign needs a different perspective, or when the campaign owner draws on my experience to fine-tune the details,” she says. “I try to go above and beyond what’s outlined in the campaign notes to make sure we’re looking at the message from all angles.”
Words of wisdom: Lean on your team
If there is one recurring theme throughout Brandi’s time at WP Engine, it’s that success is never a solo endeavor. Collaboration and mutual support always lead to the best outcomes.
“Having a team you can trust is essential for success,” Brandi says. “Moving to WP Engine taught me so much and humbled me in so many ways. I’ve been fortunate to work with a team and leadership that are genuinely supportive and invested in my success. While my contributions remain important, I always feel backed by people who won’t let me fail.”
Brandi encourages others to be patient with their professional growth and to trust the people around them when stepping into unfamiliar territory.
“Growth might not always feel obvious, and it doesn’t happen overnight,” she says. “When I question myself, I know I can confidently reach out to my teammates and leaders for guidance, which makes all the difference.”
Powered by people
For Brandi, WP Engine has provided a genuine community of inspiring people.
“I have worked at companies that over-promise on the perks and their own hype. WP Engine delivers,” Brandi says. “I have trust in our leaders and experienced firsthand how hard they work to maintain our culture and our mission.”
Interested in joining Brandi and the rest of the global team that’s powering confidence online? Visit our careers site to see the roles we currently have open, and check out our blog for more information about all the great people who work here!
