This week on “Finely Tuned Consultant,” we spoke with Philadelphia-based developer Zoe Rooney about the joys of automating certain tasks in WordPress theme development. For those of you interested in following suit, Rooney also provides some psyche-preserving advice about how to take advantage of automation tools without taking a deep dive into their every facet and nuance.

Several of the topics we touched on in this edition of FTC echo points Rooney made during her Loop Conference panel last week. You can watch that panel in full courtesy of Loop Conference on YouTube.

For more on Zoe Rooney, visit There, you’ll also find links to her other projects like her online web development classes hosted on and a starter guide to building websites. You can also follow Zoe Rooney on Twitter.

Thanks for watching. We’ll see you next time on Finely Tuned Consultant.