The Gartner Peer Insights Customers’ Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing and/or Using the Product or Service

AUSTIN, Texas – April 22, 2019 – WP Engine, the WordPress Digital Experience Platform, today announced that it was named an April 2019 Gartner Peer Insights Customers’ Choice for Web Content Management (WCM). Gartner defines Web Content Management as the process of controlling content consumed over one or more digital channels through the use of specific management solutions based on a core repository. These solutions may be procured as commercial products, open-source tools, cloud services or hosted services. The functionality of WCM solutions goes beyond means of simply publishing webpages. It also includes:

  • Content creation functions
  • Repositories that organize and provide metadata about content
  • Library services
  • Website management features
  • A high degree of capabilities such as real-time personalization of visitor interactions
  • The ability to integrate well with delivery platforms.

“As a values-driven company, one of our core values is Customer Inspired. We know our customers have many choices to power their online businesses and we work hard every day to earn their advocacy,” said Heather Brunner, Chairwoman and Chief Executive Officer of WP Engine. “We believe being named an April 2019 Customers’ Choice for Web Content Management gives our team even more inspiration to work harder to deliver excellence on our customers’ behalf.”

Gartner analysts recognized WP Engine in its July 2018 Magic Quadrant for Web Content Management—the first time the company was included in this assessment. WP Engine received the top score of all vendors in the 2018 Gartner Magic Quadrant for Web Content Management in two categories: its architecture and its cloud capabilities.

The WCM industry is quickly evolving in response to the imperatives of customer experience strategies, which include digital transformation and continuous optimization using, for example, AI. While WCM remains at the heart of the technology stacks that support customer experience initiatives, native WCM capabilities are expanding beyond their traditional boundaries, and integrations with adjacent technologies are driving expansion into the area of DXPs. According to the Gartner Magic Quadrant report, “WCM is more important than ever for digital transformation and optimization, so there is increasing pressure to ’get it right this time around…’

Three forces are fueling this evolution of WCM. They arise from:

  • The path to digital business that many organizations are taking, and from what they are struggling with.
  • The need for better interoperability, flexibility and integration—attributes that directly influence the success of digital business.
  • The requirement for better and more practical AI-driven content management capabilities, as these can quickly lead to measurable business results.”

The combination of these forces is providing an opportunity for WP Engine’s WordPress Digital Experience Platform, which gives companies of all sizes the agility, performance, intelligence and integrations they need to drive their business forward faster. WP Engine is meeting this market opportunity through a combination of tech innovation and its award-winning team of WordPress experts. Today, more than 90,000 companies across 150 countries rely on and trust WP Engine to help them with world-class digital experiences.

About Peer Insights:

Peer Insights is an online platform of ratings and reviews of IT software and services that are written and read by IT professionals and technology decision-makers. The goal is to help IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective, unbiased feedback from their customers. Gartner Peer Insights includes more than 215,000 verified reviews in more than 340 markets. For more information, please visit www.gartner.com/reviews/home.

Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About WP Engine

WP Engine is the WordPress Digital Experience Platform, that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted by over 90,000 companies across 150 countries to provide counsel and support, helping brands create world-class digital experiences. Founded in 2010, WP Engine is headquartered in Austin, Texas, and has offices in San Francisco, California; San Antonio, Texas; London, England; Limerick, Ireland and Brisbane, Australia.