We were delighted to collaborate with one of Australia’s most highly respected independent coffee roasters to develop the strategy, brand identity, packaging and activation for a unique, barista-quality high-caffeine coffee product.

During the initial research phase, we identified a unique target market and set about creating a brand that would communicate the distinctive dual proposition of  ‘powerful and premium quality’ as well as capturing this group’s attention in-store and online.

The result was Hitman Super Strong Coffee, a premium, high-impact brand that demands consumers’ attention. The brand rides on a fun and memorable narrative that is embodied throughout a highly refined visual identity; echoing classic vintage Bauhaus and Swiss graphic styles that are reminiscent of a time when quality came first and things were made right!

This unique and memorable brand identity, coupled with a sophisticated, highly crafted packaging design have resulted in the product being stocked in a range of boutique retailers as well as proving a hit for consumers both in stores and online.

Totemo was tasked with creating a highly-impactful campaign to celebrate the launch of a newly renovated shopping centre. The campaign needed to be bold, uplifting and playful and possess an abundance of “WOW!” factor to engage viewers and communicate a strong sense of progression, fun and excitement.

We developed a highly-distinctive and memorable campaign identity that was based on unique insights garnered through the centre’s place story.

We created a unique visual identity featuring a bright colour palette and a series of lively custom illustrations and patterns to engage the audience emotionally and communicate the increased offerings of the centre (fashion, homewares, fresh food, fine dining and entertainment) whilst also imparting a strong sense of fun and celebration.

The campaign was designed to be rolled out over all touchpoints, bringing a new level of visual impact and excitement to hoardings, brochures, in-centre posters, booklets, in-centre events and online collateral.

Tender Table is a progressive plant-based brand set to redefine the meat-free protein space in Australia. We were engaged to create the entire brand identity spanning brand strategy, naming, identity, copywriting, photography and packaging design. The brand is preparing to launch in the Australian market with an initial range of ready-made jackfruit-based meat alternatives.

With mainstream dietary habits shifting, the plant-based, meat-alternative category is no longer the exclusive domain of vegans and vegetarians, and it was therefore essential that the brand and it’s packaging were positioned to appeal to a broader market.

We worked across the brand-strategy, naming, copywriting, food-styling, photography and product packaging to create a brand that speaks to a broad range of consumers. The brand identity fuses bright, modern colours and bold typography with earthy textures and delectable photography in order to clearly communicate the nature of the product and entice uninitiated consumers.