
Oura Ring: Scaling Content for a Global Wellness Powerhouse
Oura Ring, the multi-billion-dollar tech wearables brand, didn’t just want a blog. They wanted a content ecosystem that could scale with their growth, engage a global audience, and support their product-led roadmap.
At WMD Agency, we answered the call by engineering a fully optimized CMS and member experience. Our work included:
~ Managing and scaling the Pulse blog CMS to support international editorial velocity
~ Building custom infrastructure and API integrations for smooth app compatibility
~ Designing the Made for Members experience with Figma mockups and dev-friendly templates
~ Implementing secure, PCI-compliant publishing workflows with built-in analytics
~ Equipping the Oura team with flexible internal tools for content publishing autonomy
~ Developing advanced features like a searchable research library, multilingual support, dynamic CTAs, and author bios
The result? A scalable content machine that boosts engagement, drives editorial growth, and lays the groundwork for long-term brand expansion.
View project ~ https://wmdagency.com/portfolio/oura-ring