Digital brand experience extension transforms Great Southern wine giant

Realising ambition of one of Western Australia’s most historic winemakers for the digital age required understanding not only the functional characteristics of the wine making process, but the motivations of consumers in a rapidly evolving marketplace, where the cellar door experience must extend beyond the vineyard.

Establishment

By applying Freeform’s strategic framework, Plantagenet was empowered with insights that have laid a firm foundation in messaging and technology, equipping the business to deliver a class-leading online solution that extends their premium brand experience, integrated with a complete cloud based sales and fulfilment system.

Unlocking Value

Plantagenets’ newly defined positioning called for creative services to assist the brand to unlock their brand value, ‘Experience Enchantment’ is an exclusive invitation for their customers to follow them on a journey to taste the flavours of finesse and tradition, where a truly legendary lifestyle awaits. As a succinct expression of what the brand promises, we communicate that the arts of passion cannot be measured, only experienced.

Success Repeated

By incorporating cutting edge UX, strategic design and complete asset creation including custom photography alongside custom digital marketing systems, Plantagenet is now prepared to firmly establish mind-share with a new generation of wine connoisseurs.