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In this keynote, Jeremiah Owyang (AI thought leader & founder of Llama Lounge) explores how the web is shifting with the rise of AI-driven discovery. He covers how brands must adapt their content strategy, search approach and site architecture to meet AI agents and new forms of user behaviour.
Key takeaways
- Understand how AI agents and search are changing the way content is discovered.
- Learn how content strategy must pivot from keyword-first to intent-driven and agent-friendly.
- See what it means for your site architecture, metadata and personalization approach as discovery evolves.
Featured speakers
Best for:
Content strategists, SEO/organic marketers, agency leads, digital experience owners.
