In part two of our The Keyword Collapse series, your questions take the lead. Join WP Engine SVP & CMO, Darcy Kurtz, and Conductor CPO, Wei Zheng, for a 30-minute interactive chat about your biggest AI-driven SEO challenges. Get tactical advice, future-proof frameworks, and audience-driven answers you can activate today.
Key takeaways
- Rethink SEO for an AI-first world: Why keyword volume is outdated and how prompts reshape strategy.
- Optimize for AI discoverability: Practical ideas for content that earns citations in AI summaries.
- Measure success in new ways: Frameworks for prompt performance, semantic alignment, and funnel metrics.
- Align teams for tomorrow: Cross-functional tactics to prepare for shifting buyer journeys.



