
Janome America: Migrating to WordPress and Delivering a Modern Digital Experience Across North Ameri
Janome, a global leader in domestic sewing machines, needed a scalable, cost-effective digital solution to support both U.S. and Canadian markets. Their goal: streamline content management, enhance usability, and better meet the evolving expectations of today’s customers.
iMedia migrated Janome from their legacy system to a custom WordPress solution, rebuilding the U.S. website and launching a fully localized version for Janome Canada. Both sites are managed independently but shares the same code base. This allows for streamlined operations across regions.
To support Janome’s extensive catalog, we leveraged WOOCommerce and Advanced Custom Fields to create structured content types for 132 sewing machines, 276 accessories, and 600+ projects. A custom content model enabled robust filtering, tagging, and editorial workflows. A full data migration from the legacy system ensured a smooth transition with minimal downtime.
The redesigned site emphasizes mobile-first usability and intuitive navigation. Key features includeAJAX SuperSearch for fast product discovery, WooCommerce for product management and future ecommerce readiness, Google Maps-powered dealer locator, &
Mailchimp and Instagram integrations to drive engagement.

