Alethic turns traditionally opaque construction cost data into actionable intelligence. Spun out of Magnitude QS and built on real-world quantity surveying benchmarks, it’s a SaaS platform that lets contractors, surveyors and developers generate accurate early estimates, compare projects side-by-side, and customise cost outputs - all in a trustworthy, branded experience. The result: faster, more transparent commercial decisions with less guesswork.

Yozu Creative partnered with the team from prototype to presentation, layering strategy, design and execution to turn raw domain expertise into a compelling product. We led discovery and brand strategy to clarify positioning and audience value, crafted the brand identity and visual system, and defined the messaging that makes cost intelligence feel accessible and credible. On the product side, we designed the UX/UI to surface complex, multi-level cost data through intuitive search, filterable benchmarks, side-by-side comparisons and polished, on-brand estimate exports. We also built the responsive marketing website and produced go-to-market assets — graphics, video and templates — that amplified launch momentum and supported early customer engagement.

Vehicle Search turns fragmented, outdated vehicle lookup and verification workflows into real-time, reliable intelligence. The UK SaaS platform sits on over 40 million vehicle records (never more than five days out of date) and adds mobile licence scanning with OCR and API-driven validity checks, all surfaced through a high-performance search experience and backed by full user, credit and audit visibility. The result: seamless, trustable verification for test drives, fleet/compliance checks and other vehicle-related decisions, reduced operational friction and risk, and new service revenue opportunities.

Yozu Creative

Yozu Creative partnered from audit and research through design and build, transforming an ageing, underperforming portal into a modern, cohesive product and brand. We led UX research and competitor analysis to simplify the offering and information architecture, crafted a refreshed visual identity, rebuilt the marketing website and complex search application in WordPress, and designed and delivered the mobile licence-scanning and verification product with instant validity checks.

Oceans turns a recently rebranded sustainable product range into a high-converting subscription eCommerce experience. Faced with confusing product quantities and pack options, the challenge was to make the core purchase journey clear and frictionless while reflecting the new brand values. The result is a clean, modernised site with a bespoke subscription flow, a coherent colour system and iconography, and promotional imagery that reinforces the sustainability mission — backed by rigorous user testing (interviews, observation and click tests via Lyssna). Following launch, Oceans saw subscriptions grow by 80%, conversion rates jump 155%, and drop-offs reduce by 56%, delivering materially better commercial performance.

Yozu Creative partnered from research through design and execution, starting with an in-depth review of customer journeys, pain points and competitor behaviours to ground every decision. We clarified and evolved the brand language, then designed and developed a new eCommerce website that makes understanding product quantities intuitive and the subscription decision effortless.

Yodel turns fragmented legacy internal tooling into a unified, scalable nationwide operations system. Supporting over 50 hubs and millions of parcel deliveries every week, the revamped platform brings consistency, clarity and efficiency to mobile and web applications used across delivery, compliance and operations—replacing ageing, disconnected interfaces with a cohesive digital ecosystem that makes complex workflows feel intuitive and reliable. The result: smoother frontline operations, reduced friction for drivers and staff, and a foundation that can grow with the business.

Yozu Creative partnered deeply alongside Yodel’s internal teams, moving from successful proof-of-concept work into embedded collaboration. We led the discovery through site visits, workshops and user interviews to surface real business objectives and user needs, then provided creative direction, UX/UI design and the construction of a full digital brand and design system. That system—including iconography, colour & typography, component library, guidelines and ongoing maintenance—ensured consistency across expanding mobile and web applications while streamlining development.