EquityBank.com Web Redesign
Equity Bank (headquartered in Wichita, KS) allowed HIFI Agency to perform a complete rebuild of the frontend and backend of their bank’s website. HIFI Agency’s redesign of Equity Bank’s new site focused on a few key areas.
- A refreshed brand design system that translates well to digital.
- An easily administered rate tool that helps potential customers discover rates by their zip code and allows Equity’s marketing staff to easily change rate logic in the CMS.
- An innovative locator tool for both Mortgage Loan Officers, branches, and ATMs, improving search results and user experience on the website.
- Smart search functionality that allows users to quickly find what they need based on common searches on Equity Bank’s website.
- An easy-to-use backend CMS so Equity Bank’s marketing team can make adjustments to 95% of their website.