Following a nationwide RFP and creative pitch, Snyder Group was chosen to rebrand the GE Capital Real Estate division post the 2006/7mortgage fall out. Snyder Group created the “GE Capital Works for You” campaign, which was later adopted by GE overall for their international media campaign “GE Works”. Recently, Snyder Group was once again tasked with the launch of a new website for GE Capital Aviation Services (GECAS), headquartered in Ireland. This new website was a catalyst for realigning the GECAS brand internationally among partners and new customers. Since then, Snyder Group has also launched a campaign microsite as part of GECAS’ “Big Twin” 777 freighter conversion offering.

https://www.gecas.aero/

https://bigtwinfreighter.com/overview/

PDC International is a leading CT based manufacturer of shrink sleeve labeling and tamper evident banding machinery. Snyder Group worked closely with key stakeholders in the organization to bring the brand to life via a new website and digital marketing platform. The result has been a steady increase in customer engagement across multiple touchpoints, from content marketing to rich video production, and marketing automation.

Vidaris, then Israel Berger and Associates, engaged Snyder Group to develop a new name, visual identity, and scalable brand platform. The challenge was to not only create a new brand that would replace a powerful legacy identity, but to develop a branding system that would allow the incorporation of sub brands as Vidaris continued to make strategic acquisitions. Over the past five years, the work has encompassed nomenclature, logo designs, website builds and branding consolidation strategies. » Read Full Case Study Here