Expertise in Tech & Marketing. That is the TESSA Difference.
Our team is comprised of seasoned professionals with deep experience and expertise in all facets of technology and marketing. From designing results-driven software solutions and aggressive online marketing campaigns for large, complex projects to delving into the most effective user experiences and responsive design strategies to maximize your message and your marketing, the TESSA team breathes life into your online brand.
TESSA’s Mission
TESSA solves complex online technology and internet marketing challenges for our clients so they can grow and increase the value of their business.
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Nationwide SEO campaign to develop industry thought leadership coupled with local SEO strategy to improve rankings in map listings and Google Jobs. TESSA has been their webmaster since 2012, as the site has grown to over 9,000 pages.
TESSA'S RESULTS:
Web traffic up 2.4X
Job applications up 4.5X, from 52 to 236/mo.
Project Name & Client:
Brand refresh, messaging strategy and copywriting, website design, implementation and integration, PHCC Quality Service Contractors
Description:
• Research and Discovery
• Sub brand, brand identity development
• Developed messaging platforms for key target audiences
• Copywriting for all website content
• Designed and developed a modern, streamlined part of the website for Quality Service Contractors, focused on benefits
• Built a dynamic resource center with categories and tags
• Implemented SEO best practices
• Delivered CMS training and documentation for the internal team’s use
Highlights:
• Created a more user-friendly site based on QSC member benefits, wants and needs
• Integrated existing platforms required by PHCC
• Elevated user experience through custom iconography and a clear information architecture
• Enabled full in-house control with client CMS training, reducing reliance on external support
• Conceived, developed, designed and wrote event materials for Catalyst, QSC’s premier event
Outcomes:
• Increased website traffic, membership enrollment
• Increased online engagement
• Increased event attendance to Catalyst and online trainings
• Strengthened relationships with memb
