Public Frontend website and smart members portal – Digitising the customer experience.

We consulted, designed and built a new website for customers to learn about FatProphets, engage with the brand. The website also plays a key part for FatProphets to be able to manage their subscriptions details and offers through a shopping cart.

We not only custom designed the front end of the website and the members area but also our team architected the content management flow for the FatProphets team to be able to manage and publish content almost every day. We come up with a model where by different users have varying levels of access with an inbuilt hierarchy to publish content.

As part of the brief, Mobiddiction mapped out and designed the entire customer journey on two fronts – for existing customers and for new customers who have not signed up yet. Tasked with understanding current customers as well as prospective customers, our UX design was focussed on optimising and encouraging engagement.

Apart from creating an exciting new digital customer journey we also focussed on providing a secure and well managed member’s area (portal) that we integrated with Microsoft Dynamics to ensure a stronger customer relationship for FatProphets day to day customer management.