Deliver personalized content with GeoTarget
Personalize your audience’s experience with localized content.
Meet your audience where they are
Today’s consumers can spend upwards of 10 hours online a day. To stay competitive, publishers and marketers must deliver more relevant content that breaks through the noise. Take the first step by delivering content personalized to each visitor’s IP address.
Attract your audience
Deliver geographically targeted message that resonates with visitors.
Deploy in no time
Leverage WP Engine’s pre-built IP database integration.
Make it seamless
Deliver customized experiences at lightning speed.
Go global and make your audience feel right at home
You can better engage visitors by showing or hiding content based on country, region or city using their IP address. Display website text or landing pages in your visitor’s native language, and show prices in local currency. Filter out products or services not available in a certain locations and direct customers to a relevant physical location or microsite.
Deploy quickly and leave the integration to us
WP Engine manages the integration of your site to MaxMind’s GeoIP database to minimize developer time required. Developers can code experiences with ease. Marketers can simply create simple custom content changes like localized pricing, phone number, or greeting from the editor with simple shortcodes.
Settle for better performance
Unlike other geolocation services that require you to disable page caching, GeoTarget is designed to work with WP Engine’s caching layer. This allows you to retain WP Engine’s cacheability and performance benefits, so your site loads quickly. Implement your geo-targeted message server-side, which allows for a smooth and quick page load.
Content your audience wants
For publishers, serve locally relevant news and topics to your audience.
Higher conversion rates
For eCommerce, create a region-specific shopping experience in the visitor’s language and currency.
Global brand awareness
For brand marketers, reach out to the world with confidence that your messaging will resonate.
