Gelato La Boca
by Matchbox Studio
Award Level: Webby Winner
Category Name: Food & Drink
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“We've been using WP Engine for years; we're huge fans. It's the platform that we recommend to all our clients. Just about every single website that we host is hosted on WP Engine.”
—Mark Travis, Creative Director, Matchbox Studio
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The boldness of the Gelato La Boca brand inspired the team at Matchbox Studio to experiment with new animation styles and interactive elements to bring the company’s story and vision to life online.
The challenge
Translate the vibrancy and authenticity of La Boca, the neighborhood in Buenos Aires from which Gelato La Boca takes its name, into a digital experience that introduces a Dallas audience to the brand and its Argentinian-style gelato.
Establish a new brand in a competitive market while telling an effective story, driving excitement for delivery orders, and creating a seamless experience across desktop and mobile devices.
The solution
Agency experts at Matchbox Studio developed a scalable, component-based design system on WP Engine’s platform that balances highly interactive elements with development efficiency.
Crafted to feel immersive yet approachable, the site uses 3D elements and subtle motion to bring the brand’s personality to life without compromising performance. Every interaction invites users to explore, discover new flavors, and connect with the brand’s identity.
The results
The launch of the new, Webby-winning website helped Gelato La Boca quickly establish an audience and build momentum in Dallas’ fierce food market.
With a clear brand story and engaging online experience, the company was able to generate early buzz, drive delivery traffic, and lay the groundwork for future growth and expansion.
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