HEADLESS WORDPRESS
A Revolutionary Digital Experience for Higher Sales and Conversions
WP Engine Agency Partner Click Here Labs helps Gunner Roofing launch a headless WordPress site complete with an online estimate tool that provides quotes in hours instead of days.
Site:
Industry:
Construction
“By opting for a headless solution like Headless WordPress, we were able to achieve improved performance and caching capabilities, and we were able to ensure the platform could accommodate future expansion."
— Anton W., Senior Solution Architect, Click Here Labs
+500%
In keyword rankings
+200%
Click-through rate
+30%
Impressions
The Client
Gunner is the superior roofing, siding, and window company in Connecticut, New Jersey, and New York. The company was founded by two brothers who saw a need in the contractor and construction industry—the combination of excellent work with exceptional customer service. Eddie and Andrew Prchal set out to fill that need. They built Gunner upon the core principle that the secret to success is to do the common thing uncommonly well.
The Challenge
Enhance the customer experience for Gunner Roofing by offering a fully digital, seamless, and user-friendly platform for obtaining roofing quotes and making purchases.
The Solution
Using WP Engine Headless WordPress for headless WordPress, Click Here Labs was able to reimagine the Gunner Roofing website with improved performance and caching capabilities as well as added functionality, including a 3D visualization tool. The flexibility of Headless WordPress, with its multi-tenant architecture, has also allowed the agency to quickly spin up the same app for multiple purposes as it continues to grow, catering to the diverse needs of clients without relying on a single-purpose solution.
The Results
By choosing to build with Headless WordPress, Click Here Labs was able to establish a clear architecture that made its team’s development process smoother and more efficient.
This ultimately resulted in the successful delivery of a high-performing, scalable, and future-proof solution for Gunner Roofing.
“The implementation of our digital solution for this project resulted in significant improvements to the client’s website performance, as evidenced by the data collected from SEMrush and Google Search Console (GSC),” said Anton W., Click Here Labs.
“These enhancements led to increased online visibility and user engagement, ultimately contributing to the overall success of the project.”
Between October 2022 and April 2023, the website saw a remarkable increase of 504.6% in its keyword rankings, moving from 22 keywords in the top 20 to 133 keywords.
Furthermore, GSC data collected over two four-month periods (January-April and October-January) highlight significant growth in user engagement on the website.
Clicks increased from 382 to 930, and impressions rose from 273,660 to 357,759, demonstrating a marked enhancement in the website’s visibility and reach.
Notably, the average click-through rate also increased from 0.1% to 0.3%, indicating that users were finding the website’s content more relevant and engaging.
“Overall, these site improvements reflect the success of the digital strategies employed for this project as well as the positive impact of the platform’s new features and functionalities,” said Anton W.
In addition to the significant improvements in website performance, Gunner Roofing has also seen remarkable results in terms of sales and lead conversion after the relaunch with Headless WordPress.
Within the first month, the company experienced double-digit checkouts, highlighting the new site’s effectiveness at attracting and retaining customers.
The intuitive user interface, combined with the convenience of the online roofing quotes and scheduling system, all played a crucial role in driving these positive outcomes.
“The success of the project is evident in these tangible results, showcasing the platform’s ability to effectively address the challenges faced by the client and significantly enhance the overall customer experience in the roofing industry.”
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