FULLY MANAGED WORDPRESS
Faster Speed to Market for a Family of Enterprise Brands
WP Engine Agency Partner Digital Yalo migrates B&G Foods to WordPress
for greater agility and the freedom to create at scale.
Site:
Industry:
Packaged Foods
“We were able to get everything done within the four-month timeline. This was a great combination of our skillset with WP Engine’s enterprise performance and technology to bring about an exceptional outcome for our client.”
— Arnold Huffman, CEO, Digital Yalo
40+
Websites migrated
over a 20-week period
125%
Increase in support tickets closed
(YoY)
48%
Decrease in support and maintenance over a 3-year period
The Client
B&G Foods, Inc (NYSE: BGS) and its subsidiaries manufacture, sell, and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada, and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ diverse portfolio includes more than 50 brands you know and love, such as Back to Nature, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, New York Style, Ortega, Spice Islands, Victoria, and many more.
Digital Yalo is a full-service creative agency specializing in bringing out the soul of brands for the past 10 years. Their team of strategists, creatives, technologists, and account executives develop innovative marketing and advertising solutions for clients and their customers across a variety of traditional and new media formats and platforms. Yalo is based in Atlanta, GA, and Cleveland, OH, with outposts in multiple cities across the U.S.
The Challenge
Standardize disparate brand sites on a single enterprise WordPress platform for faster speed to market. Complete migration and re-launch within a four-month deadline.
The Solution
Joint go-to-market for an enterprise client. Digital Yalo migrated B&G Foods to a WordPress Multisite architecture via WP Engine’s enterprise WordPress platform. Leveraging a dedicated technical and customer success account team at WP Engine, Digital Yalo has connected B&G Foods with direct support from WordPress experts to drive smooth digital experiences across each branded domain.
The Results
With a smooth migration and re-launch completed, the new websites have surpassed initial project goals and enhanced the relationship between Digital Yalo and B&G Foods.
Faster speed to market was immediately apparent for B&G’s internal teams, who have found it easier to make changes, create new brand pages, and push them live faster using the new, unified WordPress install.
Additionally, post-migration performance issues have been kept at bay. All subdomains across the multisite network consistently run smoothly, with healthy metrics across the board and a 5% decrease in bounce rate across B&G’s top 10 websites.
“We’ve seen the same level of performance— if not better—than with the previous CMS,” said Digital Yalo Director of Development Brandon Jones. “Plus there’s direct access to the folks who can fix things and get them back up and running if the client ever needs it.”
This has helped the Digital Yalo team make significant headway on backlogged support tickets, of which the agency closed more than 300 per year since 2021.
In turn, less time spent on maintenance has freed up both Digital Yalo and B&G’s internal teams to focus on site improvements and innovation instead of reactive patching.
Most importantly, B&G was able to realize a 48% decrease in overall support and maintenance costs over a three-year period.
The positive outcome has not only benefited B&G Foods, it’s also provided proof of value for Digital Yalo that has helped enhance an important enterprise client relationship.
Based on the success of the initial project, Digital Yalo has expanded into 10 more sites for B&G Foods, which have been launched post-migration.
“Using the WordPress multisite architecture and WP Engine’s platform to power it all, we’re able to design and launch sites at an eight-to-10-week clip,” said Jones.
Going forward, Jones explained, the focus with B&G is based on budget, not time or ability, as the body of work Digital Yalo has already delivered speaks for itself.
”It’s much easier to quote out the budget when we know what the dev lift will be,” he said.
“Our success with the first project opened up a lot of other brands and opportunities within B&G, allowing us to expand our efforts across the enterprise footprint.”
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