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Marriott Bonvoy celebrates design with an immersive hub
Marriott International’s “Travel by Design” landing page celebrates incredible design across its hotel portfolio.
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1.14M
visits to the landing page in 2023
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80%
positive sentiment on brand awareness
Client ProfileMarriott Bonvoy showcases design across 30+ brands
Marriott International wanted to demonstrate that its Marriott Bonvoy portfolio, spanning more than 30 hotel brands, is inseparable from elevated design.
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The ChallengeProving design is in Marriott’s DNA
The new site had two primary goals: to establish Marriott Bonvoy’s 30-plus brand portfolio as synonymous with elevated design and to increase overall consumer awareness.
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The SolutionAn immersive, media-rich landing page
The team created a media-rich landing page, Travel by Design, using WP Engine, that blends film, audio, and editorial formats to showcase the creative visionaries behind Marriott Bonvoy’s portfolio.
Through animations, curated spotlights, a video player, and an interactive design guide, the site weaves individual brand narratives into a single, cohesive experience.
ResultsA digital destination readers stayed with
Visitors spent an average of 6.31 minutes on the page, well above typical engagement for a landing page of this kind. The site saw over 1 million visits to its landing page, and a survey revealed that 80% of respondents reported positive sentiment toward Marriott’s design-forward brand positioning.The project also earned Webby Honoree recognition in the Best Home Page category.
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Honoree
for Webbu’s Best Home Page award
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1M+
visits to landing page
We created this very immersive, multimedia-rich experience in one very visually compelling space.
Director, Editorial Content, Marriott International
