Sealy of Australia rebuilds for a better night’s sleep

G Squared migrated Sealy of Australia off Adobe Business Catalyst and rebuilt its mattress selector on WordPress.

  • 85%

    completion rate on the new mattress selector tool

  • 22%

    improvement in exit rate

Sealy home page screen shot

Client ProfileA mattress brand modernizes its digital storefront

Client Site
sealy.com.au (opens in a new tab)
Products

Sealy of Australia, founded in 1923, wanted to swap out dated technology and design for something more modern, easing the process of choosing the right mattress online.

Agency ProfileA solution-oriented digital agency

G Squared, a WP Engine Agency Partner, led discovery, UX design, and journey-flow mapping, rebuilding the mattress selector tool from the ground up.

Agency Site
gsquared.com.au (opens in a new tab)
Agency Partner
Strategic Partner

  • The ChallengeA dated site for a complex decision

    Finding the right mattress is a complex decision usually reliant on in-person trial and error. Sealy’s dated site design and technology made that decision harder for online shoppers.

    Sealy needed a way to guide shoppers remotely. They required an intuitive digital storefront that helps buyers confidently choose their ideal mattress online.

  • The SolutionA full redesign, migrated to WordPress

    G Squared initiated the project with deep research and discovery to align with Sealy of Australia’s larger digital marketing strategy.

    G Squared led a full site redesign and migration off Adobe Business Catalyst onto WordPress, rebuilding the mattress selector tool while WP Engine provided dedicated-server hosting. The new Sealy site was also equipped with Global Edge Security to ensure all of its data remained secure.

ResultsA selector tool shoppers actually finish

The rebuilt mattress selector tool sees an 85% completion rate, with visitors spending more time on page and leaving at a lower rate than before.

  • 5%

    increase in time on page

  • 85%

    completion rate

These types of digital experiences are a win-win for our clients and their end-users. With WP Engine providing the platform to build it on, we can get more out of WordPress and create a truly industry-leading final product.

George Pappas Director, G Squared

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