Azuna was launching a natural air purifier made with tea tree oil that not only eliminates bad smells, it purifies the air we breathe. Vastly different than standard spray odor fighters, the product needed to find a balance between scientific storytelling and retail product stop-your-scrolling buzz.

To create awareness and demand for this innovative product, FIFTEEN planned an intensive day of production that resulted in 10 videos and countless photos to be used across platforms — maximizing the investment while telling their story in a funny and relatable new way. Additionally, we designed new packaging, sales collateral, and a social media campaign that attracted eyeballs and clicks.

Catapult is a high-touch executive consulting firm that has distinguished itself as a premium option for companies seeking high-level partnership. Their former brand elements didn’t align with their exceptional style and the select image they wanted to convey to potential clients.

FIFTEEN undertook a full rebranding, honed through print and digital ads, before the full realization as a new website featuring original photography, slick interactivity, inspiring and uncompromising headlines, and a bright and bold look that aligns with the firm’s premium services.

In the world of charter schools, the competition for new students is everything. King Center Charter School had key differentiators — Buffalo’s first charter school, beacon of the community, robust athletics program, and a proven track record of graduates entering college. They brought on FIFTEEN to reframe their story to reach a new generation of parents.

An extensive brand refresh resulted in a new school crest, athletics name and logo, website and a portfolio of exciting and engaging outreach materials. It’s an image the community can unite around and proudly display on their hats, hoodies and cars.