BigCommerce vs. WooCommerce: Which is Better for Your Business?

With total eCommerce revenue projected to reach $5.4 trillion in 2022, online shopping is big business. However, choosing the best platform for your digital store isn’t always easy. 

That’s why we’ve created this BigCommerce vs. WooCommerce guide. These may be two popular solutions, but they take very different approaches to help you create a successful online store. 

In this post, we’ll compare and contrast these two eCommerce solutions. We’ll talk about their features, how easy they are to use, and that all-important pricing. Let’s get started! 

BigCommerce vs. WooCommerce: A Comprehensive Overview

BigCommerce is an eCommerce website builder that’s already used on over 148,000 websites. In addition to these impressive numbers, BigCommerce is only increasing in popularity. In fact, the total number of its online stores increased 20 percent year-over-year in 2021. 

By contrast, WooCommerce is an open-source plugin that you add to a WordPress website. WordPress theme developer WooThemes initially created it. However, in 2015, WooCommerce was acquired by Automattic, the company behind WordPress:

Currently, over 5 million live websites are using WooCommerce. These include many successful brands, with WooCommerce powering 28 percent of the top one million eCommerce stores

Once this WordPress plugin is up and running, you’ll be able to access some additional features and tools. These settings enable you to build an online store via the familiar WordPress dashboard: 

If you already have a WordPress site, you can simply install and activate this plugin. It transforms the WordPress Content Management System (CMS) into a powerful eCommerce platform. If you don’t have a WordPress website, you’ll need to create one to use WooCommerce.

Advantages of BigCommerce

BigCommerce provides everything you need to build, launch, and run a successful online store. As such, BigCommerce is a great one-stop-shop for starting a new eCommerce venture:

With BigCommerce, everything you need is already built-in. Since everything is provided for you, the platform is easier to master. This principle is particularly true when compared to some competing solutions. 

You can simply purchase a BigCommerce subscription, choose your theme, make any necessary customizations, and you’re ready to start selling online:

With WooCommerce, you’ll need to build a WordPress website if you don’t already have one. You’re also responsible for choosing a web host and a domain name

WooCommerce’s hands-on approach gives you more control over your online store. However, if you’re looking to spin up a functioning eCommerce site as quickly as possible, then BigCommerce is a far more convenient option. 

Furthermore, once you’ve published your site, BigCommerce reduces the complexity of running a successful digital store

For example, BigCommerce provides an intuitive interface where you can easily make adjustments to your site, such as adding promotional banners. However, this ease of use does come at a cost, and some more advanced users may feel restricted by the streamlined user interface. 

Advantages of WooCommerce

As with many open-source solutions, the community is a significant reason why WooCommerce is so popular. If you want to extend the core platform, you’ll find thousands of WooCommerce plugins in the official WordPress directory:

You can also style your store using over 1,000 WooCommerce themes. If you can’t find any suitable designs in the official WordPress repository, there’s another 1,200 WooCommerce themes and templates over at ThemeForest: 

There’s even a dedicated WooCommerce Extensions Store with hundreds of free and paid add-ons. This shop includes extensions that integrate with popular third-party services, such as Amazon Pay, Google Analytics, and the MailChimp platform:

The sheer number of add-ons makes WooCommerce an incredibly flexible and customizable platform. Even if you have a specific design or functionality in mind, you’ll almost certainly be able to create it using WooCommerce.

BigCommerce vs. WooCommerce: Ease of Use

Website builders provide everything you need to create a site, and BigCommerce is no exception. When you purchase a BigCommerce subscription, you’ll get access to a domain, hosting, and SSL security certificates. Since much of the initial setup is handled for you, BigCommerce is ideal for anyone looking to launch a new store fast. 

In contrast, WooCommerce needs a pre-existing WordPress website. If you don’t already have a site, this can significantly increase your build time and setup costs. 

In this scenario, you could make your life easier by opting for managed WooCommerce hosting:

The right managed hosting provider will perform much of the initial setup for you. Depending on your provider, you may even get access to an installer that helps you configure WordPress core:

Some hosts may even include ready-made WooCommerce landing pages, themes, and optimized blocks. These elements enable you to create a professionally-designed WooCommerce site without any specialist knowledge:

Even after you’ve purchased a managed hosting solution and set up WordPress, you’ll still need to configure WooCommerce. Fortunately, this popular plugin has a smooth onboarding process. 

As soon as you activate WooCommerce, its setup wizard will be on-hand to guide you through the initial configuration. This process includes adding a payment gateway, choosing your currency, and selecting your shipping methods:

Despite this setup wizard, WooCommerce isn’t a one-click solution. If you choose this platform, you will likely spend some time learning its various settings and menus to create an effective online store. 

BigCommerce vs. WooCommerce: Features

As an all-in-one website builder, BigCommerce has an extensive feature set. Much of its functionality is essential for creating a high-performing online store. 

For example, it includes inventory management tools, support for personalized shopping experiences, and built-in Search Engine Optimization (SEO).

Furthermore, BigCommerce also boasts some added extras. For instance, you can promote and sell your products on Instagram and Facebook via the Facebook Commerce Backend Platform

With 69 percent of customers failing to complete the checkout process, cart abandonment is a big problem for online stores. To help reduce these rates, BigCommerce offers one-page checkout. This platform can also send automatic cart abandonment emails whenever a customer leaves items in their shopping cart.

Out-of-the-box, WooCommerce has everything you need to create a functioning eCommerce site. It includes support for selling physical products, digital downloads, subscriptions, content, and even appointments. 

You can also drive conversions by displaying product reviews and ratings on your WooCommerce product pages:

However, the core WooCommerce platform has a much smaller feature set than BigCommerce. Instead of immediately getting access to advanced and varied features, you may need to install extensions, themes, plugins, and other add-ons. Therefore, you’ll need to put in some work to build a custom solution that provides exactly the features you need.

When it comes to functionality, WooCommerce and BigCommerce take completely different approaches. The method that works the best for you will largely depend on your personal preference. 

BigCommerce vs. WooCommerce: Pricing

If you opt for BigCommerce, you’ll need to purchase a subscription. These plans range from $29.95 to $299.95 per month:

You can also buy an annual Plus subscription, priced at $71.95 per month, or a Pro plan for $269.96 per month when purchased annually. If you want to try before you buy, BigCommerce also offers a 15-day free trial.

Once you’ve purchased a subscription, you can choose from 12 free themes. Alternatively, you might decide to invest in a premium theme, ranging from $150-300:

Meanwhile, you can download the WooCommerce and WordPress software for free. When choosing themes and additional plugins, you’ll find plenty of free options in the official WordPress repository. WooCommerce also offers a small selection of free themes.

There are also plenty of premium WooCommerce themes. Alternatively, you could minimize your costs by opting for a plan that includes WooCommerce themes and components, such as our WP Engine hosting plans. 

You may also need to install some WooCommerce extensions. On the official WooCommerce site, you’ll find a selection of free and paid add-ons:

Overall, it’s difficult to calculate the total cost of a WooCommerce store, particularly when compared to a fixed BigCommerce subscription. However, the sheer amount of options means there’s more scope to make WooCommerce as expensive or affordable as you want.

To minimize your WooCommerce running costs, we recommend shopping around for free themes and add-ons. You may also be able to reduce your long-term costs by investing in a managed hosting provider who specializes in WooCommerce. 

BigCommerce vs. WooCommerce: The Right Option For You

If you’re looking to add eCommerce functionality to an existing WordPress website, WooCommerce is an obvious choice. You can simply install and activate this plugin, and you’re ready to start building your store. 

We also recommend WooCommerce if you have previous WordPress experience. If you’re familiar with this Content Management System (CMS), you should have no problems configuring the WooCommerce platform and building a successful online store.

If you’re new to WordPress, getting started with WooCommerce can be a more time-consuming process, particularly when compared to BigCommerce. You’ll need to set up the WordPress system and the WooCommerce plugin. Depending on your store, you may even need to install some additional extensions, themes, and plugins. 

Both WordPress and WooCommerce are designed to be intuitive and easy to use. However, you should be prepared to spend some extra time on the initial setup, as WooCommerce isn’t a one-click solution.

By contrast, BigCommerce is a one-stop shop. If you want to launch a new eCommerce store and don’t already have a website, BigCommerce is a speedy and convenient solution.


With so many user-friendly tools and platforms on the market, it’s never been easier to create an online store. However, there is such a thing as too much choice. 

If you’re currently torn between WooCommerce and BigCommerce, then let’s quickly recap these two platforms:

  1. BigCommerce: This website builder provides everything you need to launch a digital store, including built-in web hosting and a security certificate. However, this ease-of-use comes at a cost, and more advanced users may feel restricted by the limited customization options.
  2. WooCommerce: If you have an existing WordPress website, this plugin promises to transform it into an advanced eCommerce platform. With a massive community of additional plugins, extensions, and add-ons to choose from, WooCommerce is an incredibly flexible and customizable solution. 

Configuring WordPress and WooCommerce can be a daunting prospect, especially when compared to using an all-in-one website builder. Here, a managed WooCommerce hosting provider can be your secret weapon. By partnering with a managed host such as WP Engine, you’ll be free to focus on what matters – driving sales!

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