A lot of people get into blogging for personal reasons. However, running a blog can also be a great way to earn some additional income. At least, that’s true if you know the best ways to monetize a website.
There’s no denying that it takes work to earn money from blogging. However, the good news is that there are plenty of beginner-friendly ways to monetize a WordPress blog. That means you can pick whichever approach works best for you, and keep at it until the money starts coming in.
In this guide, we’re going to talk about why you should consider monetizing your website and how you can go about it. We’ll also introduce you to some WordPress plugins that can help you with the process. Let’s get right to it!
Why Monetize Your Website?
Running a website can often be a full-time job. Blogging in particular requires you to publish new content regularly, so you can keep your audience coming back. That means you need to handle research, writing, and editing, and maybe even coordinate with other writers and guest bloggers.
In return for all that work, it makes sense that you’d want your blog to earn you some money. For some, blogging is actually their main source of income. That’s not easy to accomplish, but at the very least monetizing your WordPress blog can help with the costs of maintaining the website.
The best part is that a lot of monetization methods don’t require much work on your end. That means you may be able to focus on growing your blog and writing while earning a largely passive income, depending on which approach you take.
Top Ways to Monetize a Website
As long as you get decent traffic to your blog, you have a broad range of options that will enable you to earn money from it. Let’s go over some of the most popular (and feasible) options.
1. Affiliate Marketing
You’ve probably come across a lot of blogs that promote products via reviews, top-ten lists, and similar content. In many cases, those blogs are engaging in affiliate marketing. That is to say, they promote products from third-party companies. If a reader ends up buying an item after reading their content, the blog owner get a cut from that sale.
These days, there are a lot of affiliate programs you can sign up for quite easily. Amazon, for example, enables you to promote its products on your website. If a visitor buys anything from Amazon after using one of your affiliate links, you get a percentage of that purchase.
However, you should only promote products or services that you can vouch for, and which your audience will benefit from. So be careful to look for affiliate programs with a sterling reputation.
If you’re not using an adblocker, then you know that the web is full of advertisements. Marketing via online advertisements is simple: you pay a website to showcase your ads in a specific location, and wait for the traffic to start coming in.
On the other hand, if you run a popular blog, then a lot of people may happily pay you to display ads for their sites on one or more of your pages. In most cases, those ads come in two types:
- Pay Per Click (PPC). With this approach, people pay you for each click their ads get on your website.
- Pay Per Impression (PPI). This type of advertisement tends to be cheaper, since you don’t guarantee clicks on any of the ads you run, just impressions (or views).
Be warned, however, that making decent money from running ads requires your website to get a lot of traffic. You also need to be careful about the number of ads you include and their placement, to avoid overwhelming or annoying readers.
3. Sponsored Posts
Popular blogs can drive a lot of traffic to external websites. A lot of businesses know this. They’ll often pay blogs in their niche to publish sponsored posts, so they can get a slice of that traffic.
If you run a blog with a large audience, some companies will likely be willing to pay you good money for sponsored posts. Just as with affiliate marketing, though, you’ll need to be very picky about what you’re promoting. Your audience trusts you, so if you sponsor subpar products or companies, they won’t be happy about it.
Warnings aside, sponsored posts offer a quicker way of monetizing your blog as compared to affiliate marketing or running ads. The best way to get started is to use a platform that puts you in touch with businesses that may be interested in publishing on your blog, such as PayPerPost and IZEA.
Monetize with Ease with These Plugins
Once you choose how to monetize your WordPress blog, there’s still work to do. More specifically, you need to implement your monetization strategy. That’s where the following plugins come in handy.
Plugin 1: ThirstyAffiliates
With affiliate marketing, you have to add links to the products you’re promoting throughout your content. That can be a lot of work, which is why this plugin enables you to choose keywords for your affiliate links and then add them automatically.
On top of that, ThirstyAffiliates provides you with in-depth reports, and can even promote different products depending on where your visitors are coming from. It’s not a free plugin, but the expense can be well worth it if you’re serious about affiliate marketing.
Plugin 2: Taboola
Taboola is a platform that connects people who want to promote their content or products with successful websites (that’s where you come in!). The Taboola plugin connects to your account, and generate a widget on your site promoting content that’s relevant to your blog.
The plugin itself is free, but you’ll need to sign up as an advertiser on the Taboola network in order to use it. We recommend that you consider it if you’re looking for a mostly passive way of monetizing your WordPress blog.
Plugin 3: AdRotate Banner Manager
Running ads on your blog may be a great way to make money, but it can get tricky. You need to figure out the perfect ad placement, keep track of clicks and impressions, rotate advertisements, and more.
Usually, you’ll use an advertisement platform that takes care of those tasks. However, the AdRotate Banner Manager plugin enables you to manage all your ads right from WordPress. With it, you’ll be able to manage ad placement, get access to analytics, and connect to several ad networks (including AdSense).
Make Money with Your Site on WP Engine
If you rely on your blog’s income, then you need to choose a web host that provides solid performance and an excellent support system. The more popular your blog becomes, the more resources it will also need. Fortunately, all of our plans are capable of hosting websites with lots of traffic and plenty of content!