MyFitnessPal Keeps WordPress Blog in Shape with WP Engine
WP Engine Helps Premier Nutrition Tracker Become a Publisher While Growing Traffic, and Improving Scalability and Uptime
MyFitnessPal found fast success and quickly grew to be the world’s largest nutrition tracker with the world’s largest food database, featuring more than 5 million foods. It now boasts roughly 80 million users in 72 countries, and averages 12 million views per month on its blog.
But, early on, the blog couldn’t scale to accommodate the company’s swelling number of users. Every time the company sent an email to its user base, the traffic would cause the blog to crash.
Learn how MyFitnessPal team implemented a new content marketing plan using WordPress and WP Engine to drive 17 million views to the blog in January, the business month of the year for the blog (think diets and resolutions), without a hitch, fueling a 22% increase in weekly active users in the next year.