Reality Bytes: The Digital Experience is the Human Experience [AUS]
While many of us would be shocked by life without the Internet, Gen Z is truly dependent on it. This generation, born after 1996, does not differentiate their online lives from their offline ones. Almost everything they do is impacted by or connected to the Internet, which also means these digital natives have unique expectations for their digital experiences. For one, digital experiences are expected to be entertaining rather than informative.
For more information on Gen Z and what they want and expect from an online experience, download this ebook, which outlines the results of a survey jointly led by WP Engine and The Center for Generational Kinetics.