Reality Bytes: The Digital Experience is the Human Experience [US]
Members of Gen Z, the generation born after 1996, have grown up side-by-side with the Internet and spend twice as much time on social media than they do watching TV. While other generations have a more transactional relationship with the Internet, Gen Z associates the being online with connection and entertainment. Naturally, these digital natives have different expectations when it comes to their digital experiences.
For more information about Gen Z and what they want and expect from an online experience, download this ebook, which outlines the results of a survey jointly led by WP Engine and The Center for Generational Kinetics.