Sally’s Baking Addiction Cooks Up Web Success with WP Engine

WordPress-Based Baking Blog Grows from Hobby to 7 Million Views per Month

What started as a hobby and a place for writer, recipe developer and photographer Sally McKenney to share recipes with friends quickly evolved into a go-to site for baking enthusiasts.

As more people stormed the site for the latest confections, the site’s speed, scale, and uptime became imperative. At the hobby stage, McKenney was less concerned about overall site performance, but once the site became a full-time job and started generating 7 million visitors per month, the site demanded top-notch performance.

When her site crashed the day before Thanksgiving (and people needed their pumpkin pie recipes), McKenney searched for another solution.

Read how WP Engine helped save Sally’s Baking Addiction just in time for the Christmas baking season…and beyond.