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Why SEO and UX are the PB&J of Greater Website Success

Posted in Marketing, SEO by WP Engine

Last updated on September 16th, 2019

Search Engine Optimization (SEO) and User Experience (UX) may on the surface appear to be very different. However, when integrated well, SEO and UX make a satisfying combination for your audience…much like a delicious peanut butter and jelly treat.

Chow down on the Why’s and How’s in this fun, informative session about how to create the perfect recipe for a true conversion sandwich!

Duration:  59 minutes (includes Q&A)

What you’ll learn:

  • How SEO and UX Are Like PB&J
  • How Ignoring UX Can Destroy Your SEO Results
  • How Site Speed Impacts Your SEO and UX
  • The ROI of Investing in SEO and UX
  • How To Report on SEO and UX to the C-Suite

Our Amazing Speaker:
Tom Shapiro StratabeatTom Shapiro
CEO
Stratabeat
@TomShapiro

Tom Shapiro is CEO of Stratabeat, a branding, design, and marketing agency. Shapiro’s thoughts have been published widely, including CMO.com, CNN.com, Forbes, MarketingProfs, and National Center for the Middle Market. Shapiro’s book, “Rethink Your Marketing,” was published in 2017.

Resources

  • Get Tom’s book: Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth
  • Rethink Your Marketing website
  • Article: How Site Speed Impacts Your SEO and UX
  • Ebook: SEO+UX=PB&J: Achieving Results Through SEO and UX Integration
  • Velocitize
  • Tom’s Tools (for user behavior analysis and conversion optimization)
    • Concurra
    • Hotjar
    • Buzzsumo
    • FullStory
    • Optimizely
    • Visual Website Optimizer

 

Related Posts.

  • 15 Proven Methods to Increase Your Site Conversions
  • Achieving Delicious Website Results Through SEO & UX Integration
  • How to Completely Crush SEO in 2020
  • Using Behavioral Intelligence to Improve Website Performance
  • Preparing Your SEO for the Future of Digital Experiences

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15 Proven Methods to Increase Your Site Conversions

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