Webinar | The Keyword Collapse: Your Questions, Answered
Because AI is rapidly changing how users conduct online searches, WP Engine put together a webinar titled The Keyword Collapse in which experts discussed what these changes mean for SEO strategists and marketers trying to maintain brand visibility.
Attendees had a lot of questions, and rightly so! To help provide some answers, we brought our experts back to the table for an interactive chat about the biggest AI-driven SEO challenges facing marketers right now.
In this webinar, leaders from WP Engine and Conductor provide tactical advice, future-proof frameworks, and audience-driven answers you can act on today.
In this session, panelists:
- Answer audience-submitted questions about how marketers can keep pace with the changing landscape of search, LLMs, and online visibility.
- Examine why keyword volume is an outdated metric and how prompts are reshaping search strategies.
- Share practical ideas for content that will earn AI citations.
- Discuss frameworks for measuring prompt performance, semantic alignment, and funnel metrics.
- Explore cross-functional tactics to prepare for shifting buyer journeys.
Speakers include:
- Darcy Kurtz, SVP & CMO, WP Engine
- Wei Zheng, Chief Product Officer, Conductor
Stay on the cutting edge of innovation with WP Engine
WP Engine’s Managed Hosting Platform for WordPressⓇ is already preparing for the AI-driven future, and we’re here to help make sure your site is ready to evolve as the web does.
Make sure you’ve seen part one of The Keyword Collapse, and check out our upcoming events to learn with us as we shape the future of the web together!
