2025 Website Traffic Trends Report
The strategic shift to intelligent traffic management
The rise of bot traffic demands action. Download WP Engine’s 2025 Website Traffic Trends Report to learn how AI is impacting website traffic trends and use the checklist to start adapting your strategy now.
Bot management, security, and performance are inextricably linkedThree pillars of the modern web
AI-driven traffic is changing how websites operate at every level. Data from the 2025 State of the Web shows that digital success depends on intelligent traffic management, security maturity, and performance infrastructure working together.
Intelligent traffic managementBot mitigation is essential for speed and security
AI-driven traffic is increasing strain on performance and infrastructure, making proactive traffic control essential to site stability.
Bot traffic is highest in North America
Unverified agents now dominate bot activity
Multi-region sites face greater performance risk
Proactive mitigation is critical to staying ahead of evolving traffic trends
Security maturity Robust security measures correlate with better performance
Security practices directly impact site performance, but maturity levels vary widely across organizations—creating gaps in both protection and speed.
Smaller organizations lag in adopting essentials like HTTPS and 2FA
HTTPS sites load 1–5 seconds faster in Largest Contentful Paint
Managed security helps close the maturity gap without added operational burden
Edge-based security can improve both site protection and speed
Performance parity CDN adoption helps close the global speed gap
Performance expectations are rising, yet mobile experiences continue to fall short. Infrastructure and optimization choices play a major role.
CDNs improve LCP, particularly for mobile users
Less than 50% of top sites don’t leverage a CDN
Regional plugin differences reveal uneven optimization strategies
SEO-led tooling remains the most common investment globally
“Navigating this new frontier shifts the strategic imperative to proactive intervention. Web teams must move beyond passive monitoring to active traffic management.”
Download WP Engine’s 2025 Website Traffic Trends Report
Read the report to unlock all the insights and review a checklist for modern web success. This report, along with an essential action plan from our experts, will help you prep your site for 2026 and beyond.
