Anita Davila, founder of A D Social, a social media consultancy, is a Social Media Marketer & Content Creator who partners with small-to-midsize businesses, non-profits and solopreneurs to grow their social media brand and build-out brand communities, human-to-human. After spending nearly a decade working in digital advertising and business development for power-house digital publishers and in a broad set of roles including social media marketer, community manager and content marketing, Anita knows what truly drives engagement, integrating a social media brand, and populating relevant content into the 24-hour-algorithm-driven-News feed—and it’s not just creating viral-cat-like post with one or two hashtags, then torpedoing it into the hottest social media platform of the moment. It’s how well you connect with the heart-beating people you’re trying to help in your social media community and communicate your understanding back to them.
Anita has landed coverage in blogs and conducts offline and online social media trainings around South Florida. Her own articles have been featured in Social Media Examiner, Social Media Today, and The Muse. In addition to her extensive digital and social media marketing experience, Anita is a trained certified Facebook professional.
Anita holds a BA in liberal studies from Florida International University.
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Social Media projects start with asking the client what their marketing goals are in using a social media platform. I do an intake of the companies customer base, their competition and their product or service offering. Based on the answers client provides an indepth research is conducted that forms as the basis for their strategy. A social media calendar is created and than executed as planned. Our approach is very methodical and systematic following the data.
