Our work centered on elevating and unifying the brand — bringing two companies together under one cohesive identity. This included guiding the merger strategy, redesigning the logo, refining the brand voice around the promise of “For the Moments That Matter,” and developing a comprehensive style guide to keep communications aligned across teams.

We brought the new identity to life through a modern website (https://smarterfurnishings.com), updated sales and digital assets, and ongoing organic and paid social media strategy. In close collaboration with their internal team, we’ve led content planning, creative direction, and campaign execution, helping Smarter Furnishings stand apart in a contract furniture industry where brands often feel interchangeable.

Our partnership with Smarter Furnishings continues today through regular marketing strategy sessions, analytics-driven business consultation, and ongoing brand support, ensuring the brand moves through the next chapter with momentum and a stronger, unified identity.

Asen’s first priority was crafting a definitive brand for CareCuts by freshening their visual identity and revaming their logo and website (https://carecutsknox.org). These updates allow their team to tell a clear, compelling story about their mission. To complement the new branding, we produced high-quality photography and videos featuring their facility, volunteers, and clients. These assets, including emotional overviews and testimonials, now help CareCuts connect deeply with donors and community partners.

Beyond creative work, Asen served as a strategic partner to help CareCuts achieve ambitious goals with limited resources. By refining marketing and recruitment processes, we boosted organizational efficiency and established a foundation for multi-channel success. From social media and print to email and video, Asen’s strategic recommendations and hands-on guidance continue to elevate CareCuts’ local presence and drive new awareness.

As Mamita’s go-to marketing partner, Asen manages a broad range of projects—from freezer and truck wraps to trade show booths and arena ads. By leveraging high-quality product and lifestyle photography, we showcase the quality and versatility of their tropical treats. To ensure the brand remains modern, we executed a refresh featuring an enhanced color palette, updated fonts, a new website (https://mamitasices.com), and ongoing social media management.

Social media has become a powerhouse for Mamita’s, fostering direct connections with fans through custom content and strategic partnerships. These digital efforts, combined with our hands-on marketing support, have significantly expanded their reach. We also provided critical design support for retail sales presentations, helping Mamita’s secure spots in over 2,500 stores across 15 states. This collaboration has yielded record-breaking results: Mamita’s recently exceeded their annual sales goals and completely sold out of product.