IT Consulting Commercial Strategy and Digital Overhaul
Our client, an IT consulting firm, recognised the urgent need to enhance their online presence and establish a structured, results-oriented sales strategy. We began with a comprehensive digital audit, which revealed a non-functional website, no consistent brand positioning, and a complete lack of sales infrastructure.
In response, we executed a full digital transformation — rebuilding their website with an SEO-first approach, optimising for high-intent search terms to drive organic traffic and visibility. We launched targeted multi-channel engagement campaigns, expanded their service offering and go-to-market strategy, and revitalised their LinkedIn presence to reposition them as an industry leader.
Within six months, the firm skyrocketed from unranked to #1 on Google, overtaking long-established and well-funded competitors. Their online visibility jumped from 0% to 50%, outperforming every major player in their niche. LinkedIn followers grew by 60% in just two months, with engagement rates exceeding industry benchmarks. Most notably, lead generation shifted from referral-only to a consistent inbound pipeline — all achieved without increasing marketing spend, but instead through intelligent, strategic execution.