The Green Bay Packers and Microsoft join forces to create an innovation hub

TitletownTech builds, enables and invests in early-stage and existing businesses. When the Green Bay Packers and Microsoft launched this innovation hub, they had a name and logo – and a huge vision. They brought me onboard to create a brand and website that would communicate this vision and attract significant corporate investment.

At its core, the 906 Adventure Team is a 501(c)3 focused on kids on bikes. But it’s more than that. A lot more.

My ongoing work with the 906 Adventure Team spans six websites, apparel design, event signage, email marketing and just about every other marketing medium under the sun. With 300 kids and hundreds of miles of trails to support, the 906 Adventure Team runs three of the hardest events around including The Marji Gesick, a 100-mile mountain bike race that former national champion Jeremiah Bishop called “the hardest single-day race in America.”

Building brand loyalists – one email at a time

Capturing and retaining an audience’s attention is a challenge Ariens Co. understands better than most. We’ve worked together over several years on email marketing campaigns for both the Ariens and Gravely brands. From seasonal maintenance reminders to new product announcements, the communications have inspired high open rates and low unsubscribe rates: two key metrics for any email marketer.

The leader in education

With more than a dozen brands and extensive professional development opportunities, School Specialty is helping transform classrooms. I’ve partnered on many projects with the internal team including Sharepoint intranet UI/UX, WordPress portals for various social media efforts, and the occasional identity system. The corporate microsite featured here includes a brand story, product offerings and investor relations. It’s all in one package that can be easily modified as the needs of the organization evolve.