HALO is the market leader in saliva-based PCR testing. Their ‘spit and go’ solution is the simplest and easiest to use of the myriad of offerings on the market. With government Covid guidance and restrictions around travel constantly changing, HALO needed a new digital solution as easy to navigate as their test kits, in order to keep their customers reassured and prepared for travel with the correct PCR testing. HALO trusted Candyspace to deliver more clarity to their customers and reduce drop off through the checkout flow with a redesigned and re-engineered site, delivered within 21 days. As a result, HALO’s new WordPress site returned a 110% increase in conversion and a 20% reduction in bounce rate.