
BMW | MINI Voice Rebrand
Working with local dealerships, we helped create a new local voice that would allow the BMW | MINI brand to speak on its own as a luxury brand AND an approachable brand. If costs were the same, what would you rather drive: a BMW 3 Series or a Toyota Camry? The 3 Series all day long, as it's the better driving experience. This was our goal and this was the goal we met and exceeded, allowing the local dealership to tripe revenue in three years for a sell-off to a larger ownership group.