
Olson Kundig
Olson Kundig is a global design practice that bridges the built and natural landscapes. In 2022, Olson Kundig needed to reimagine their public image, starting with their website. Through an extensive research process, we identified a key opportunity to address a gap in the firm’s public perception. While their previous website showcased the firm’s work, it lacked the human connection users were seeking to the Olson Kundig team and leadership. The firm’s enigmatic reputation created a sense of mystery, which posed a challenge throughout the redesign.
The new website aims to “lift the curtain” on Olson Kundig, transforming their digital presence into an interactive, story-driven platform that encourages curiosity and exploration. In collaboration with Olson Kundig’s internal team—who refreshed the firm’s brand identity during the process—we consulted on a revised type system and design framework to create a cohesive, engaging user experience. The result is a site that authentically reflects Olson Kundig’s culture and creativity, while inspiring users to immerse themselves in the stories behind the firm’s extraordinary work.