
Automotive Brand increase 273% in Lead Generation
The Challenge
Horwin Global faced significant challenges in a saturated electric motorcycle market. To gain a competitive edge, Horwin Global needed to enhance both brand engagement and lead generation through strategic advertising efforts that stood out amidst fierce competition.
The Approach
Engage Element leveraged the power of intent and machine learning to connect with Horwin Global's audience at the perfect moment. Utilizing Google Ads, Meta Ads, and comprehensive PPC services, we crafted innovative digital advertising strategies to maximize brand visibility and lead generation.
Brand engagement was amplified through targeted display campaigns, leveraging our expertise in Meta Ads and Google Ads management. Simultaneously, we revamped lead generation strategies by aggressively testing and optimizing PPC campaigns, aligning Horwin Globals marketing excellence with its product design.
The Results
From Q1 2024 to Q3 2024, Horwin Global saw remarkable improvements:
Cost-per-lead: Decreased by 13%
Lead Quantity: Hit Over 2.5 thousand conversion leads
Click-through-Rate (CTR): Increased by 20%