The primary objective of this project was to revitalize the Thermory website by improving its functionality, analytics, user experience, and design. The project started by doing an in-depth audit to understand what was working and what was not.

An updated tech stack was defined that aligned with stakeholder and customer needs and the site was rebuilt on this new technology. While rebuilding we made sweeping navigation changes for an improved user experience and to create a seamless integration between the main website and subdomains.

As the company continues to grow, we work with them, using data collected through engagement on the website and other marketing initiatives to identify additional opportunities and refine our strategy.

Additionally, we continually monitor the website to identify opportunities for improvement. While we monitor, we take care of all server-side maintenance, including ensuring the site is running properly.

These efforts have resulted in continual revenue increases through the eCommerce portion of their site and increased sales leads for the larger part of their business. These successes have directly contributed to the company exceeding annual sales goals multiple years in a row.

With Clarksburg Cider, we have been there since the beginning and have helped them through multiple website versions to support the growth of their business. On the current version, we needed to create a site that supports the local distribution and brand awareness of their hard cider and supports driving foot traffic to their Tap Room, ultimately building a loyal local customer base.

Through our continual monitoring and research, we have identified user experience and content enhancements that have attracted an increase in organic traffic and improved the overall customer experience.

Our close partnership with Clarksburg Cider is not limited to just their website. We work across their Marteck stack which allows us to build out email nurture efforts and automate communications with customers through their CRM system.

In collaboration with SunTrust Bank, our goal was to enhance their marketing strategy beyond traditional direct mail, recognizing the need for more progressive approaches, especially considering their upcoming merger with BB&T and the transition to the Truist brand.

By leveraging persona data on small business owners and other customer segments, we categorized prospects within the sales funnel based on their level of need and product awareness. This segmentation guided the creation of personalized journey maps for each audience segment, detailing specific messages, emails, and content types at various points in the sales process.

Our digital marketing strategy allowed for real-time optimization during the campaign, refining elements such as subject lines, call-to-actions, content length, image testing, and accessibility. This meticulous attention to detail ensured a continuous flow of prospects through the conversion process, with each communication wave becoming more precise and effective.

The result was a campaign that not only complemented the client's existing channels but also strategically positioned them for their brand transformation amid the merger.